What A Wonderful Industry is the follow up to M.Ward's 2016 acclaimed album More Rain. Via Ward: "This is a record inspired by people in the industry I have known - heroes and villains in equal measure. There's some beautiful moments when you travel for a living, and I'm grateful for being part of an industry that's taken me around the world so many times - but you quickly learn there's a perfectly imperfect balance of cold-blooded and warm-blooded animals in the zoo. This record visits the most memorable characters. There's a lot of very inspirational people I've had the pleasure to work with but there are also a few I wish I’d never met. It all tragically ends with an imaginary Griffin Mill-inspired murder ballad. This album is a reminder to keep your friends close, your enemies closer and don't let the ones that just need an extra couple hours of therapy bring you down. Anyway I hope you like it. All names have been changed to protect the innocent."
Recorded in Portland, OR, the album was produced by M. Ward, engineered by Mike Coykendall and Adam Selzer, mixed by Rob Schnapf, and features guest vocals from Jim James.
M. Ward returns with a stunning new album, More Rain, for release on Merge Records on March 4, 2016. Ward has released a string of acclaimed solo albums over the past several years, along with five LPs with Zooey Deschanel as She & Him and a 2009 collaborative album with My Morning Jacket's Jim James and Bright Eyes' Conor Oberst and Mike Mogis under the moniker Monsters of Folk. In addition to his celebrated work as a musician, Ward is an accomplished producer, handling those duties for such luminaries as Mavis Staples, Jenny Lewis, and Carlos Forster as well as his own musical projects.
This album, Ward's eighth solo affair, finds the artist picking up the tempo and volume a bit from his previous release, 2012's A Wasteland Companion. Where that record introspectively looked in from the outside, More Rain finds Ward on the inside, gazing out. Begun four years ago and imagined initially as a DIY doo-wop album that would feature Ward experimenting with layering his own voice, it soon branched out in different directions, a move that he credits largely to his collaborators here who include R.E.M.'s Peter Buck, Neko Case, k.d. lang, The Secret Sisters, and Joey Spampinato of NRBQ. The result is a collection of upbeat, sonically ambitious yet canonically familiar songs that both propel Ward's reach and satisfy longtime fans.